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Objectives, Profile of Today’s Merchandiser, Traits of a Merchandiser, Responsibilities of a Merchandiser, Market Knowledge, Redefining Markets, Segmentation Strategies, Segmentation Approaches,Planning and Control, Product Development, Interfacing with Sales and Marketing, Production Authorization, Interfacing with Manufacturing, Materials Management and Sourcing, Strategic Planning, Marketing Calendar, Merchandising Calendar, Line Plan Summary, Shelf Stock Plan, Order Tracking, Fabric Selection, Silhouettes, Line Sheets, Prototyping, Specifications, Sourcing, Sourcing Strategies, Supply Chain Management, Visual Merchandising and Future of Merchandising. |
Credit hours/ Marks:- 3 |
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